Colm Ó Baoill is the first in a series of guidebooks on Bilingualism for Business. Here you will find the tools you will need to ensure your Irish language signage is user-friendly and maximises the benefits Irish can bring to your marketing strategy so you can:

• Stand out from competitors

• Reinforce your brand’s Irish identity
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• Tap into the feel-good factor associated with linguistic identity 

The guidebook is being circulated amongst business people both electronically and in hardcopy. It is being promoted by the network of Irish Language Officers who are employed under the Irish Language Community Scheme and also by Glór na nGael the organization which is core funded by Foras na Gaeilge and who have been given the remit of promoting the Irish Language through Business and Economic ventures.

In addition to the Design Toolkit presented here, Foras na Gaeilge invites you to contact our Business Support Unit to avail of our expert advice at any stage of your project. We are here to help and, translation and proof-reading are free of charge! If you are already using Irish in some way, please let us know so that we can showcase your business and share customer feedback.

With this initiative, Foras na Gaeilge aims to maximize the benefits of using Irish language as a marketing tool, and make business people aware of the advantages of using the Irish Language as a powerful marketing tool