The mission of Radio Kaszëbë is building local bonds among the inhabitants of the Baltic Sea Pomerania with its capital in Gdańsk by the cultural and ethnic integration of 500.000 Kashubians.
 
The station was launched in 2004 by a non-governmental organisation to promote Kashubian national heritage and language. In order to reach all the 800 000 potential listeners, the broadcasts are either in Kashubian or Polish. It is important because not all of the Kashubs speak or understand their mother tongue, but have a strong Kashubian self-identity. Moreover, we wished to promote Kashubia all over Pomerania as a unique brand of the province to attract advertisers. With local news bulletins broadcast every hour we also aimed at gaining interest from the newcomers who chose Kashubia as their home.
 
It took 10 years to build the audience and become a number one local station. Radio Kaszëbë has been competing successfully with the major national commercial as well as public radio stations. In 2015 we had more than 398 000 listeners weekly in Kashubia, while in Pomerania province we are the fourth most popular station among 25-59-year-old listeners.
 
The station focuses on popular music of diverse genres, regional information and live interaction with the listeners. In 2008 we started a radio talent show Kashubian Idol to encourage young singers to get interest in Kashubian music and language. We make audio recordings to preserve old traditional songs and tales, produce audiobooks and promote all sorts of regional events. As a commercial station, however, we have to finance our mission by ourselves selling advertising time and applying for grants to various institutions and Polish government.