The Praat mar Frysk campaign is a general language promotion campaign for the Frisian language. It started in 2007. Main target groups are: young people, businesses, public sector (health care, government). The campaign makes use of ambassadors (famous Frisian people) and has an extensive social media strategy. A lot of products and projects are developed to keep the campaign fresh and inviting.
 
The reason to launch this campaign was that the image of the Frisian language needed a boost. The Frisian language had a bit of a 'dusty' and 'boring' image. We needed humour, fun, light heartedness, something different, to keep the language alive and interesting for young people
 
With a sticker or placard "Do Frisian" or with the inflatable mouth of Doutzen Kroes (main and first ambassador of the campaign) in shops, a shopkeeper gives to know that in his shop Frisian can be spoken. Because very often Frisian speakers relate to each other in Dutch if they do not know that the other knows Frisian. The objective of the campaign then is to get to know that Frisian would be attended and to encourage speakers to use it.